NEW VISUAL: Violet Days – “Just A Little”

PastedGraphic-1(4).pngViolet Days is the artistic project of Swedish singer and songwriter Lina Hansson, with production by her creative partner Kris Eriksson. Part of a burgeoning scene of young, talented Swedish artists, Violet Days crafts addictive, bass-heavy, alternative pop as ethereal as it is unapologetically huge.

Following the critically-acclaimed release of their recent track “Somber” ft. morgxn, “Just A Little” is arguably the finest track we have heard from the emerging talent and puts them on a level of pure melodic prowess last seen with the likes of Robyn.giphyProducer Kris Eriksson, who crafted one of the biggest hits of the past few years in Chainsmokers’ “Paris,” shows his mastery is still very much intact with a beautiful marriage of huge synth and the kinds of hooks that you’d expect from one of the most exciting emerging musicians coming out of northern Europe right now.

giphy1The visuals again incorporate the kind of gorgeous choreography as well as various other markers (that checkerboard?) that was exhibited to such acclaim in “Somber”, only given a raunchier and realer feel as Lina picks apart the dynamics of a tumultuous, powerful relationship – one in which she feels definitely the instigator. Continuing to set the tone as one of the most gifted and exciting artistic projects of the moment, Violet Days is here to stay. This is quite simply new-wave pop majesty.

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