NEW VIDEO: “FRUSTRATED” BY R.LUM.R (Announces Debut EP & First Ever UK Show)

giphy10With over 18 million plays on his recent hit single ‘Frustrated’ and off the back of a string of critically acclaimed live performances in the U.S., R.LUM.R has announced his debut EP ‘AFTERIMAGE’, out 11th August on PRMD. To coincide with the release R.LUM.R will be playing his first ever UK show at London’s Seabright Arms on 20th July.

Still early in his career and with only a handful of tracks under his belt R.LUM.R (real name Reggie Williams) has cemented himself as one of the most exciting new acts of 2017 with huge supporters in the likes of Rolling Stone (10 Artists You Need To Know), The Sunday Times, Wonderland, NY Times and VEVO DSCVR, as well as Radio 1 DJs Annie Mac and Mistajam.

A native of Bradenton, Florida, R.LUM.R has a background and set of skills like few others. He’s extremely well-grounded in old school R&B and jazz since birth, largely because he was only allowed to listen to the music his mother liked when growing up (think Sade, Anita Baker and George Benson). There was that one time when his sister tried playing Tupac in the house. That didn’t go over so well.

And despite the previous R&B mentions, don’t make the mistake of limiting him to just that genre because there’s much more to him: he’s a classically trained acoustic guitarist who grew up with the likes of Julian Bream and Christopher Parkening as potential role models. He was completely enamored with anime classics like Cowboy Bebop, Fullmetal Alchemist and Outlaw Star and studied Japanese as a second language at Florida State University.  He and his school friends listened to Dark Side Of The Moon on repeat as they slept, and he spent his youth listening to an eclectic mix of Prince, Debussy, the Sneaker Pimps, Ravel, Maxwell and Massive Attack, among many others.

“I’m a big fan of the song and of songwriting,” he says of his music.  “Obviously it isn’t in the traditional sense of what people think of when they think of a singer-songwriter’s music—but that’s where I started, and that’s the same process I go through writing songs.”

How would he best describe his music in terms of genre?

“If I had to label it, I’d say it’s ‘R&B/Singer-Songwriter/Soul/Electronic.’ But,” he smiles, “I don’t want to limit myself.”

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